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Find out what it takes to get your brand noticed online at our 20 October Networx event, which will focus on Online Marketing. We'll hear from three of Australia's leading digital marketers who will talk about the latest trends to emerge, and how you can integrate these into your online and offline campaigns.
Our online experts are:
Nic Hodges, the Digital Creative Director from Clemenger BBDO Sydney. Nic was the brains behind the agency's recent Wrigley's Five social media campaign which saw consumers engage with the new gum brand by remixing content from online channels such as Twitter, Facebook and Flickr.
Julian Cole, a Digital Strategist at Sydney agency The Population, and a prolific blogger. Julian has worked on social media campaigns for Universal Music, Coca Cola, Foxtel, Cancer Council and Seek.
Ben Phillips, Senior Planner at Euro RSCG Australia, who has developed both global and local digital strategies for brands including Jacob's Creek, Clearasil, the Bacardi Express music tour, the Sony Centre in Australia and Whiskas.
Our panel will cover:
- The latest trends in online communication
- Developing digital and social media strategies
- Pitching to bloggers and other online journalists
- Choosing the right online platforms for your brand